diff --git a/apps/users/src/handlers/auth.rs b/apps/users/src/handlers/auth.rs
index f517068..cce3a4f 100644
--- a/apps/users/src/handlers/auth.rs
+++ b/apps/users/src/handlers/auth.rs
@@ -316,12 +316,25 @@ async fn register(
         payload.intent.as_deref(),
         payload.profession.as_deref(),
     );
+    
+    // Log role assignment for debugging
+    tracing::info!(
+        user_id = %user.id,
+        email = %email,
+        intent = ?payload.intent,
+        profession = ?payload.profession,
+        candidates = ?role_candidates,
+        "Assigning roles after registration"
+    );
+    
     for role_key in role_candidates {
         let role_id = ensure_role_exists(&state.pool, &role_key).await;
         if let Some(role_id) = role_id {
             // For demo accounts, auto-approve the role immediately
             let status = if is_demo_account { "APPROVED" } else { "PENDING" };
-            let _ = sqlx::query(
+            
+            // Try to update existing assignment first
+            let update_result = sqlx::query(
                 r#"
                 UPDATE user_role_assignments
                 SET status = $3
@@ -333,8 +346,13 @@ async fn register(
             .bind(status)
             .execute(&state.pool)
             .await;
+            
+            if let Err(e) = &update_result {
+                tracing::warn!(error = %e, "Failed to update role assignment");
+            }
 
-            let _ = sqlx::query(
+            // Insert if not exists (UPSERT pattern)
+            let insert_result = sqlx::query(
                 r#"
                 INSERT INTO user_role_assignments (user_id, role_id, status)
                 SELECT $1, $2, $3
@@ -348,7 +366,14 @@ async fn register(
             .bind(status)
             .execute(&state.pool)
             .await;
-            break;
+            
+            if let Err(e) = &insert_result {
+                tracing::error!(error = %e, "Failed to insert role assignment");
+            } else {
+                tracing::info!(role_key = %role_key, status = %status, "Role assigned successfully");
+            }
+        } else {
+            tracing::warn!(role_key = %role_key, "Role not found in database");
         }
     }