diff --git a/.github/workflows/build-and-push.yaml b/.github/workflows/build-and-push.yaml
new file mode 100644
index 0000000..ef6ebcc
--- /dev/null
+++ b/.github/workflows/build-and-push.yaml
@@ -0,0 +1,160 @@
+name: Build and Push to Registry
+
+on:
+  push:
+    branches:
+      - high-performance
+      - main
+
+jobs:
+  detect-changes:
+    runs-on: ubuntu-latest
+    outputs:
+      services_csv: ${{ steps.detect.outputs.services_csv }}
+      has_changes: ${{ steps.detect.outputs.has_changes }}
+    steps:
+      - name: Checkout
+        uses: actions/checkout@v4
+        with:
+          fetch-depth: 0
+
+      - name: Detect changed services
+        id: detect
+        run: |
+          set -euo pipefail
+          
+          if git rev-parse --verify HEAD^ >/dev/null 2>&1; then
+            CHANGED_FILES=$(git diff --name-only HEAD^ HEAD)
+          else
+            CHANGED_FILES=$(git ls-files)
+          fi
+          
+          LAST_COMMIT_MSG=$(git log -1 --pretty=%B | tr '\n' ' ')
+          
+          echo "Changed files:"
+          echo "$CHANGED_FILES"
+          
+          ALL_SERVICES='gateway,users,companies,jobs,leads,job-seekers,customers,payments,employees,photographers,makeup-artists,tutors,developers,video-editors,graphic-designers,social-media-managers,fitness-trainers,catering-services,ugc-content-creators,cron'
+          
+          # Force full build for explicit trigger commits
+          if echo "$LAST_COMMIT_MSG" | grep -Eiq 'trigger build|force build|rebuild all'; then
+            echo "services_csv=$ALL_SERVICES" >> "$GITHUB_OUTPUT"
+            echo "has_changes=true" >> "$GITHUB_OUTPUT"
+            exit 0
+          fi
+          
+          # Build everything for workflow/docker/shared backend changes
+          if echo "$CHANGED_FILES" | grep -Eq '^(\.github/workflows/|Dockerfile|Cargo\.toml|Cargo\.lock|crates/)'; then
+            echo "services_csv=$ALL_SERVICES" >> "$GITHUB_OUTPUT"
+            echo "has_changes=true" >> "$GITHUB_OUTPUT"
+            exit 0
+          fi
+          
+          SERVICES=''
+          add_service() {
+            local svc="$1"
+            case ",${SERVICES}," in
+              *",${svc},"*) ;;
+              *)
+                if [ -z "$SERVICES" ]; then
+                  SERVICES="$svc"
+                else
+                  SERVICES="$SERVICES,$svc"
+                fi
+                ;;
+            esac
+          }
+          
+          while IFS= read -r f; do
+            case "$f" in
+              apps/gateway/*) add_service "gateway" ;;
+              apps/users/*) add_service "users" ;;
+              apps/companies/*) add_service "companies" ;;
+              apps/jobs/*) add_service "jobs" ;;
+              apps/leads/*) add_service "leads" ;;
+              apps/job_seekers/*) add_service "job-seekers" ;;
+              apps/customers/*) add_service "customers" ;;
+              apps/payments/*) add_service "payments" ;;
+              apps/employees/*) add_service "employees" ;;
+              apps/photographers/*) add_service "photographers" ;;
+              apps/makeup_artists/*) add_service "makeup-artists" ;;
+              apps/tutors/*) add_service "tutors" ;;
+              apps/developers/*) add_service "developers" ;;
+              apps/video_editors/*) add_service "video-editors" ;;
+              apps/graphic_designers/*) add_service "graphic-designers" ;;
+              apps/social_media_managers/*) add_service "social-media-managers" ;;
+              apps/fitness_trainers/*) add_service "fitness-trainers" ;;
+              apps/catering_services/*) add_service "catering-services" ;;
+              apps/ugc_content_creators/*) add_service "ugc-content-creators" ;;
+              apps/cron/*) add_service "cron" ;;
+            esac
+          done <<< "$CHANGED_FILES"
+          
+          if [ -z "$SERVICES" ]; then
+            echo "services_csv=" >> "$GITHUB_OUTPUT"
+            echo "has_changes=false" >> "$GITHUB_OUTPUT"
+          else
+            echo "services_csv=$SERVICES" >> "$GITHUB_OUTPUT"
+            echo "has_changes=true" >> "$GITHUB_OUTPUT"
+          fi
+
+  build:
+    needs: detect-changes
+    if: needs.detect-changes.outputs.has_changes == 'true'
+    runs-on: ubuntu-latest
+    strategy:
+      fail-fast: false
+      matrix:
+        service:
+          - gateway
+          - users
+          - companies
+          - jobs
+          - leads
+          - job-seekers
+          - customers
+          - payments
+          - employees
+          - photographers
+          - makeup-artists
+          - tutors
+          - developers
+          - video-editors
+          - graphic-designers
+          - social-media-managers
+          - fitness-trainers
+          - catering-services
+          - ugc-content-creators
+          - cron
+    steps:
+      - name: Checkout
+        uses: actions/checkout@v4
+
+      - name: Set up Docker Buildx
+        uses: docker/setup-buildx-action@v3
+
+      - name: Login to Registry
+        uses: docker/login-action@v3
+        with:
+          registry: registry.nxtgauge.com
+          username: admin
+          password: Ashwin@2026
+
+      - name: Build and push
+        env:
+          SERVICES_CSV: ${{ needs.detect-changes.outputs.services_csv }}
+        run: |
+          set -euo pipefail
+          SHA="${{ github.sha }}"
+          
+          if [ -n "$SERVICES_CSV" ] && ! echo ",$SERVICES_CSV," | grep -q ",${{ matrix.service }},"; then
+            echo "Skipping unchanged service: ${{ matrix.service }}"
+            exit 0
+          fi
+          
+          docker buildx build --push \
+            -f Dockerfile.simple \
+            --build-arg SERVICE_NAME=${{ matrix.service }} \
+            -t "registry.nxtgauge.com/nxtgauge-rust-${{ matrix.service }}:${SHA}" \
+            -t "registry.nxtgauge.com/nxtgauge-rust-${{ matrix.service }}:latest" \
+            .