diff --git a/src/routes/admin/pricing.tsx b/src/routes/admin/pricing.tsx
index d77a42a..c67b401 100644
--- a/src/routes/admin/pricing.tsx
+++ b/src/routes/admin/pricing.tsx
@@ -17,6 +17,7 @@ type AiCreditPackage = {
   credits: number;
   price_inr: number;
   is_active: boolean;
+  applicable_roles: string[];
   created_at: string;
   updated_at: string;
 };
@@ -127,6 +128,7 @@ export default function PricingPage() {
   const [aiEditDescription, setAiEditDescription] = createSignal("");
   const [aiEditCredits, setAiEditCredits] = createSignal("");
   const [aiEditPrice, setAiEditPrice] = createSignal("");
+  const [aiEditRoles, setAiEditRoles] = createSignal<string[]>([]);
   const [aiEditSaving, setAiEditSaving] = createSignal(false);
   const [aiEditError, setAiEditError] = createSignal("");
   const [aiTogglingId, setAiTogglingId] = createSignal("");
@@ -135,10 +137,20 @@ export default function PricingPage() {
   const [aiCDescription, setAiCDescription] = createSignal("");
   const [aiCCredits, setAiCCredits] = createSignal("");
   const [aiCPrice, setAiCPrice] = createSignal("");
+  const [aiCRoles, setAiCRoles] = createSignal<string[]>([]);
   const [aiCSaving, setAiCSaving] = createSignal(false);
   const [aiCError, setAiCError] = createSignal("");
   const [aiCreateView, setAiCreateView] = createSignal(false);
 
+  const toggleAiCRole = (role: string) => {
+    const current = aiCRoles();
+    setAiCRoles(current.includes(role) ? current.filter((r) => r !== role) : [...current, role]);
+  };
+  const toggleAiEditRole = (role: string) => {
+    const current = aiEditRoles();
+    setAiEditRoles(current.includes(role) ? current.filter((r) => r !== role) : [...current, role]);
+  };
+
   const load = async () => {
     setLoading(true);
     setLoadError("");
@@ -184,11 +196,13 @@ export default function PricingPage() {
     setAiEditDescription(pkg.description || "");
     setAiEditCredits(String(pkg.credits));
     setAiEditPrice(String(pkg.price_inr / 100)); // Convert paise to rupees for display
+    setAiEditRoles(pkg.applicable_roles ?? []);
     setAiEditError("");
   };
 
   const cancelAiEdit = () => {
     setAiEditingId("");
+    setAiEditRoles([]);
     setAiEditError("");
   };
 
@@ -206,6 +220,7 @@ export default function PricingPage() {
           description: aiEditDescription() || undefined,
           credits: Number(aiEditCredits()),
           price_inr: priceInPaise,
+          applicable_roles: aiEditRoles(),
         }),
       });
       if (!res.ok) throw new Error("Failed to save");
@@ -250,6 +265,7 @@ export default function PricingPage() {
           description: aiCDescription() || undefined,
           credits: Number(aiCCredits()),
           price_inr: priceInPaise,
+          applicable_roles: aiCRoles(),
         }),
       });
       if (!res.ok) throw new Error("Failed to create package");
@@ -257,6 +273,7 @@ export default function PricingPage() {
       setAiCDescription("");
       setAiCCredits("");
       setAiCPrice("");
+      setAiCRoles([]);
       setAiCreateView(false);
       await loadAiPackages();
     } catch (err: any) {
@@ -1006,6 +1023,24 @@ export default function PricingPage() {
                       style="padding:7px 10px;border:1px solid #e2e8f0;border-radius:6px;font-size:13px;width:110px"
                     />
                   </div>
+                  <div style="width:100%">
+                    <label style="display:block;font-size:12px;font-weight:600;margin-bottom:4px">
+                      Applicable Roles (none selected = every role)
+                    </label>
+                    <div style="display:flex;flex-wrap:wrap;gap:6px">
+                      <For each={ALL_ROLES}>
+                        {(role) => (
+                          <button
+                            type="button"
+                            onClick={() => toggleAiCRole(role)}
+                            style={`padding:4px 10px;border-radius:9999px;font-size:11px;font-weight:600;cursor:pointer;border:1px solid ${aiCRoles().includes(role) ? "#FF5E13" : "#D1D5DB"};background:${aiCRoles().includes(role) ? "#FFF1EB" : "#fff"};color:${aiCRoles().includes(role) ? "#FF5E13" : "#4B5563"}`}
+                          >
+                            {ROLE_LABELS[role] || role}
+                          </button>
+                        )}
+                      </For>
+                    </div>
+                  </div>
                   <div style="display:flex;gap:8px">
                     <button class="btn-primary" type="submit" disabled={aiCSaving()}>
                       {aiCSaving() ? "Creating..." : "Create"}
@@ -1030,6 +1065,7 @@ export default function PricingPage() {
                       <th>Name</th>
                       <th>Credits</th>
                       <th>Price (₹)</th>
+                      <th>Roles</th>
                       <th>Status</th>
                       <th class="text-right">Actions</th>
                     </tr>
@@ -1037,14 +1073,14 @@ export default function PricingPage() {
                   <tbody>
                     <Show when={aiPackagesLoading()}>
                       <tr>
-                        <td colspan="5" style="text-align:center;padding:32px;color:#64748b">
+                        <td colspan="6" style="text-align:center;padding:32px;color:#64748b">
                           Loading...
                         </td>
                       </tr>
                     </Show>
                     <Show when={!aiPackagesLoading() && aiPackages().length === 0}>
                       <tr>
-                        <td colspan="5" style="text-align:center;padding:32px;color:#94a3b8">
+                        <td colspan="6" style="text-align:center;padding:32px;color:#94a3b8">
                           No AI credit packages found.
                         </td>
                       </tr>
@@ -1059,6 +1095,25 @@ export default function PricingPage() {
                               </td>
                               <td class="text-slate-700 font-medium">{pkg.credits}</td>
                               <td class="text-slate-700">₹{(pkg.price_inr / 100).toLocaleString("en-IN")}</td>
+                              <td>
+                                <Show
+                                  when={(pkg.applicable_roles ?? []).length > 0}
+                                  fallback={<span style="font-size:11px;color:#94a3b8">All roles</span>}
+                                >
+                                  <div style="display:flex;flex-wrap:wrap;gap:4px;max-width:220px">
+                                    <For each={(pkg.applicable_roles ?? []).slice(0, 3)}>
+                                      {(role) => (
+                                        <span style="display:inline-block;padding:1px 6px;border-radius:4px;font-size:10px;background:#f1f5f9;color:#475569">
+                                          {ROLE_LABELS[role] || role}
+                                        </span>
+                                      )}
+                                    </For>
+                                    {(pkg.applicable_roles ?? []).length > 3 && (
+                                      <span style="font-size:10px;color:#64748b">+{pkg.applicable_roles.length - 3}</span>
+                                    )}
+                                  </div>
+                                </Show>
+                              </td>
                               <td>
                                 <span
                                   style={`display:inline-flex;align-items:center;border-radius:9999px;border:1px solid ${pkg.is_active ? "#FFD8C2" : "#D1D5DB"};background:${pkg.is_active ? "#FFF1EB" : "#F3F4F6"};color:${pkg.is_active ? "#FF5E13" : "#4B5563"};padding:2px 10px;font-size:12px;font-weight:500`}
@@ -1097,7 +1152,7 @@ export default function PricingPage() {
                             </tr>
                             <Show when={aiEditingId() === pkg.id}>
                               <tr>
-                                <td colspan="5" style="background:#f8fafc;padding:16px">
+                                <td colspan="6" style="background:#f8fafc;padding:16px">
                                   <Show when={aiEditError()}>
                                     <div class="mb-3 rounded-lg border border-red-200 bg-red-50 px-4 py-2 text-sm text-red-700">
                                       {aiEditError()}
@@ -1140,6 +1195,24 @@ export default function PricingPage() {
                                         style="padding:7px 10px;border:1px solid #e2e8f0;border-radius:6px;font-size:13px;width:110px"
                                       />
                                     </div>
+                                    <div style="width:100%">
+                                      <label style="display:block;font-size:12px;font-weight:600;margin-bottom:4px">
+                                        Applicable Roles (none selected = every role)
+                                      </label>
+                                      <div style="display:flex;flex-wrap:wrap;gap:6px">
+                                        <For each={ALL_ROLES}>
+                                          {(role) => (
+                                            <button
+                                              type="button"
+                                              onClick={() => toggleAiEditRole(role)}
+                                              style={`padding:4px 10px;border-radius:9999px;font-size:11px;font-weight:600;cursor:pointer;border:1px solid ${aiEditRoles().includes(role) ? "#FF5E13" : "#D1D5DB"};background:${aiEditRoles().includes(role) ? "#FFF1EB" : "#fff"};color:${aiEditRoles().includes(role) ? "#FF5E13" : "#4B5563"}`}
+                                            >
+                                              {ROLE_LABELS[role] || role}
+                                            </button>
+                                          )}
+                                        </For>
+                                      </div>
+                                    </div>
                                     <div style="display:flex;gap:8px">
                                       <button class="btn-primary" disabled={aiEditSaving()} onClick={() => saveAiEdit(pkg.id)}>
                                         {aiEditSaving() ? "Saving..." : "Save"}